Burton, Jennifer L.;
McAlister, Leigh;
Hoyer, Wayne D.
How Do Consumers Respond To Storylines in Television Advertisements? : A Principal-Components Analysis Tool Helps Decipher Moment-to-Moment Evaluations
: A Principal-Components Analysis Tool Helps Decipher Moment-to-Moment Evaluations
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Medientyp:
E-Artikel
Titel:
How Do Consumers Respond To Storylines in Television Advertisements? : A Principal-Components Analysis Tool Helps Decipher Moment-to-Moment Evaluations
:
A Principal-Components Analysis Tool Helps Decipher Moment-to-Moment Evaluations
Beteiligte:
Burton, Jennifer L.;
McAlister, Leigh;
Hoyer, Wayne D.