Beschreibung:
<jats:p>Software development and the implementation of IT industry products are usually a very complicated and complex process. In recent years, software requirements' nature and complexity have changed dramatically, as have user demands for cost, performance, and quality. These three parameters can be considered key, and keeping them at an appropriate level for consumers is possible only through optimal design using well-established software development methodologies.The search for ways to optimize labour and financial costs leads managers worldwide to the need to use in practice a variety of techniques and approaches. With this approach, the scientific and economic substantiation of the advisability of choosing one or another organizational and financial mechanism for organizing a team of developers and marketers becomes especially important.The authors of the article studied Dynamics of export growth of Ukrainian IT products, the relationship between the IT product market elements, the main and auxiliary stages of creating an IT product. For the development and promotion of IT products, the authors proposed a methodology for iterative software development based on prototyping, using elements of the SCRUM system, which was tested at a private Ukrainian IT company. The modified version of the agile development system proposed in the article showed promising results in practice, both IT company managers and specialists positively assessed the experience of its use. Based on the already proven technology of agile development, this technique was able to add some mechanics that made it possible to neutralize several negative factors inherent in other approaches.</jats:p>