Beschreibung:
<jats:p> This paper investigates if and to what extent socio-demographics and travel-related variables determine the individual daily and individual overall expenditure levels of tourists staying in rural areas of North Portugal. This analysis may help to increase understanding of the role that particular tourist segments and travel contexts play in enhancing the economic development of such areas. The results point to the relevance of variables such as age, domestic versus international markets, duration of stay and diverse benefits sought. The implications for destination marketing are discussed, as are further sustainability goals for tourism development in rural areas. </jats:p>