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Media type:
Book
Title:
Inside the customer universe
:
how to build unique customer insight for profitable growth and market leaders
Contains:
The quick-guide to customer universe based execution -- The executive challenge of driving EBITDA -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to set the agenda -- CUBEical thinking : why the framework works -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe