Beschreibung:
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media systems: an economic perspective / Xiaoqun Zhang -- 5. Consumer demand and audience behavior / Angel Arrese, Mercedes Medina and Alfonso Sánchez-Tabernero -- 6. Economics of information and cultural goods / Bozena I. Mierzejewska and Castulus Kolo -- 7. Technological dimensions and media economics / Yu-li Liu and Wen-yi Hsu -- 8. News media viability / C. Ann Hollifield -- 9. Industry organization, media management and media economics / Ulrike Rohn -- 10. Social and ethical aspects of media economics research / María Elena Gutiérrez-Rentería -- 11. Challenges and opportunities in media economics research / Alan B. Albarran -- Index.
"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Presenting cutting-edge thoughts on media economics, its history and development, and looking forward to its future, this timely book investigates the changing face of the field. With contributions from some of the most prominent media economics scholars in the world, this provocative and visionary Research Agenda covers theory development, consumer and audience demand, information and cultural goods, and technological dimensions. Chapters explore globalisation, industry organisation, social and ethical aspects of media firms, new media viability and the historical eras of media economics. Presenting a range of streams of inquiry and topics needing more study and development, this Research Agenda looks at new and innovative ways to stimulate thought around key research questions and designs. PhD students and scholars of media studies and media economics will benefit from the expansion of basic concepts, theories and methods found in this key book. It will also be critical reading for media professionals looking to understand more about the impact and importance of contemporary media relations"--