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Rehman Khan, Naveed Ur [VerfasserIn] ; Ghouri, Arsalan Mujahid [Sonstige Person, Familie und Körperschaft]; Khan, Tauseef Ahmad [Sonstige Person, Familie und Körperschaft]; Malik, Muhammad Abdul [Sonstige Person, Familie und Körperschaft]; Saleem, Faisal [Sonstige Person, Familie und Körperschaft]; Fahim, Syed Mohammad [Sonstige Person, Familie und Körperschaft]

Motivation and Non-Monetary Incentives : Empirical Study on the Sales Force of Soft Drink Industry

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  • Medientyp: E-Book
  • Titel: Motivation and Non-Monetary Incentives : Empirical Study on the Sales Force of Soft Drink Industry
  • Beteiligte: Rehman Khan, Naveed Ur [VerfasserIn]; Ghouri, Arsalan Mujahid [Sonstige Person, Familie und Körperschaft]; Khan, Tauseef Ahmad [Sonstige Person, Familie und Körperschaft]; Malik, Muhammad Abdul [Sonstige Person, Familie und Körperschaft]; Saleem, Faisal [Sonstige Person, Familie und Körperschaft]; Fahim, Syed Mohammad [Sonstige Person, Familie und Körperschaft]
  • Erschienen: [S.l.]: SSRN, [2012]
  • Umfang: 1 Online-Ressource (5 p)
  • Sprache: Englisch
  • Entstehung:
  • Anmerkungen: In: Indian Journal of Management Sciences, Vol. 1, No. 1, pp. 11-15, 2011
    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 10, 2012 erstellt
  • Beschreibung: Effective human resource practices are the cardinal and substantial for survival of any business entity. Human involvement and motivation in related work mostly depend on human resource practices validness and accuracy. On the other hand, the sales force is the reason to generate revenue for running the business activities. In this study, the importance of factors of non monetary benefits like security, social NMI, job related NMI, tangible NMI, relation with peers examine and measure their effect on motivation of sale force of soft drink industry of Karachi, Pakistan. The questionnaire tool used in the sample of 61 sales force employees of different distribution companies in different regions of Karachi. The findings suggested that, most preferred NMI (ranking wise) for sale force employee is security, then, relation with peers, job related NMI, social NMI and least favorite is tangible NMI. Soft drink distribution companies can spend more on job and societal security and can multiply their investment on particular factor by motivating them. One interesting finding of the study is, sale force employees prefer the monetary benefits on non monetary benefits, which is obvious in the economic condition of Pakistan
  • Zugangsstatus: Freier Zugang