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Medientyp:
Buch
Titel:
Internet, mail, and mixed-mode surveys
:
the tailored design method
Enthält:
Turbulent times for survey research -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open and closed ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Dealing with uncertainty
Anmerkungen:
Rev. ed. of: Mail and internet surveys, 2nd ed. c2007. Includes bibliographical references and index
Beschreibung:
Turbulent times for survey research -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open and closed ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Dealing with uncertainty